SuaviloquyToday’s word

lure

Lure, v. t. [imp. & p. p. Lured; p. pr. & vb. n. Luring.]

Etymology: [OF. loirer, loirier, F. leurrer. See Lure, n.]

To draw to the lure; hence, to allure or invite by means of anything that promises pleasure or advantage; to entice; to attract. I am not lured with love. Piers Plowman. And various science lures the learned eye. Gay.

2 other Webster entries under this spelling

Lure, n.

1. A contrivance somewhat resembling a bird, and often baited with raw meat; -- used by falconers in recalling hawks. Shak.

2. Any enticement; that which invites by the prospect of advantage or pleasure; a decoy. Milton.

3. (Hat Making)

A velvet smoothing brush. Knight.

Lure, v. i.

To recall a hawk or other animal.

Shades of meaning

Fernald has no entry of its own for lure; he lists it under allure, draw.

Where he writes about it:

Lure is rather more akin to the physical nature. — from allure